Sivame ukubeka izinhliziyo zethu ekwenzeni okuthile, futhi ngokwemvelo, sicabanga ukuthi kuzoba kuhle. Kodwa-ke, akunjalo. Yize sesifake imizamo yethu kukho, kusamele sizihlole. "Ukwenza iphutha kungumuntu." Singawenza amaphutha, futhi indlela eyodwa yokuthola amaphutha kuwebhusayithi ukuwucubungula.

I-SEO futhi yinto ebeka isikhathi sethu nomzamo ukwenza. ESemalt , sikunikeza ngezinsizakalo ze-BEST SEO, kepha futhi sibuyela emuva futhi sihlole. Ngale ndlela, singabona izikhala ezikhona futhi sizilungise, siqinisekise ukuthi uthola ukuhlaziya kwewebhusayithi okunembe kakhulu. Ukwenza lokhu kunikezwa kuqedwe, singakwazi nokuthuthukisa iwebhusayithi yakho futhi silungise wonke amaphutha okungenzeka abe nawo.

Uma nje unamathuluzi afanele nobungcweti, ungazenzela ngokwakho ukuhlaziywa kwe-SEO, kepha uma ungakwenzi, kungcono uthole usizo kochwepheshe abanjengoSemalt. Ngemuva kwakho konke, ubengeke ufune wonke umsebenzi wakho onamandla wehle uyeze ekuchitheni ngokuhlaziywa okungekuhle kwe-SEO.

Ukuhlaziya i-SEO yakho kuhlanganisa izinketho eziningi, futhi kungaba ngumehluko phakathi komkhankaso we-SEO ophumelelayo nowokuhluleka. Bheka i-SEO, njengokuzama ukwenza lowo muntu ukuthi akubone. Ekuqaleni, ufana nenkanyezi ekude endaweni yonke emnyama, kepha uqala ukuzama. Mhlawumbe uhlelo lwakho lokuqala alusebenzi, kodwa-ke uyahlela kabusha bese uzama enye indlela uze ube yilanga emehlweni alowo muntu. Yilokho yonke iwebhusayithi efunayo, futhi ukuhlaziywa kwe-SEO kuyithuluzi ukubona ukuthi indlela yakho yokuqala iyasebenza. Ngaphandle kwalokhu kuhlaziywa, ungahle ungaboni ukuthi indlela yakho iyancipha yize kungalungile.

Kukhona i-adage okungenzeka ukuthi uke wayizwa emhlabeni webhizinisi esebenza ngokuphila uqobo. Kuhamba kanjena "uma ungakwazi ukukala, awukwazi ukuthuthuka" ukuze kube okuhle kakhulu, kufanele wazi ukuthi ulunge kangakanani uma kungenjalo, ngabe uhamba phambili kanjani?

Ukwazi ukukala ukuthi i-SEO yakho isebenza kahle kanjani kubalulekile ekutholeni iwebhusayithi yakho ekhasini lokuqala, futhi kubekwe phezulu. Njengekhadi lombiko, ikhombisa amandla nobuthakathaka bakho ukuze uthuthuke. Ngenhlanhla yamabhizinisi, ungabheka ukuthi ahle kangakanani amakhono akho okusebenzisa we-SEO ngethuluzi elibizwa ngeGoogle Analytics.

Yize sincoma ukuthi usebenzise uSemalt, ungakwenza lokhu ngokwakho, unikezwe ukuthi uyazi ukuthi yini okufanele uyilinganise, uwasebenzise kanjani amathuluzi, nokuthi ungenza kanjani ukulungisa okulungiswe kuwebhusayithi yakho. Uma ungakwenzi, xhumana ngomusa nokunakekelwa kwamakhasimende kweSemalt noma nethimba lethu lokubhala elimangalisayo lapha. Singahlaziya imiphumela yakho bese sisebenzisa ukulungiswa kwayo, okukubeka endaweni ephezulu lapho ukuyo.

Kepha uma nje ufuna ukufunda ukuthi kusho ukuthini ukuhlaziya i-SEO, usesendaweni efanele.

Uma uhlose ukwenza ukuhlaziya kokusebenza kwe-SEO ngokwakho, Nazi izinto okufanele unake kuzo:

Izikhathi eziningi, ulwazi ngamandla. Ngaphandle kolwazi lokukala ukuthi yini ebalulekile, uzogcina ubekezelela imiphumela eminingi engadingeki ngokuphelele. Kufanele ukuqonde lokhu ngaphambi kokuthi ungene engxenyeni yezobuchwepheshe yokuhlaziywa kwe-SEO.

Ngesikhathi noma ngemuva kokuhlaziywa kwe-SEO, kujwayelekile kakhulu kuma-newbies nabachwepheshe abanolwazi ukuba ngesinye isikhathi babanjwe kububi be-metric yayo. Ubanjwa kaningi ngokuzizwa uyaziqhenya futhi usufeziwe ngokuthi muhle kangakanani ukubukwa kwekhasi lakho. Noma kunjalo, awumi ukuhlaziya ikhwalithi yalokho ukubukwa kwekhasi. Esikhundleni salokho, kufanele ukukala ngale kokuchofoza kwakho, ukukala ukubandakanyeka futhi.

I-metric eyodwa ebalulekile yokuzibandakanya okufanele uyiqaphele izinga lokushaya. Lokhu kukhombisa inani labasebenzisi abatholela lokho abakuzele ikhasi elilodwa nje bese baqhubekele phambili. Ngamanye amagama, kukhombisa abafundi abanelisekile ngaphandle kokuya kwamanye amakhasi kuwebhusayithi yakho. Ngokungafani nalokho okungenzeka ucabangana nakho, okumbalwa inani lama-bounce rate, okungcono. Sonke sifunile imininingwane ethile, futhi lapho sichofoza ukuxhumana, kufanele sifunde amakhasi ambalwa ngaphambi kokuthola ulwazi esiludingayo. Lokho akukuhle, futhi kaningi, ulahlekelwa ngumsebenzisi. Lapho uhlola isilinganiso sakho sokwehla, noma yini ephakathi kuka-26% no-40% muhle kakhulu, futhi noma yini enkulu kune-70% ibhekwa njengembi, futhi kungadingeka ukuthi usebenzele kulokho.

Izinga lokwehla noma eliphansi kubalulekile ngoba kukubonisa ukuthi abafundi bakho banentshisekelo kulokho okushoyo nokuthi ukholisa ngokwanele.

Ukubheka ukubukwa kwekhasi lakho le-organic nakho kungenye indlela ebalulekile yokuhlola ukusebenza kwe-SEO kwakho konke. Inani eliphakeme lokubukwa kwamakhasi lisho ukuthi i-SEO yakho isebenza kahle, futhi iletha abasebenzisi abaningi kuwebhusayithi yakho. Inombolo ephansi yokubukwa kwamakhasi, ngakolunye uhlangothi, isho ukuthi iwebhusayithi yakho ayibonakali lapho kuseshwa amagama angukhiye, noma iwebhusayithi yakho ayikhanga ngokwanele ukuthola ababukeli ukuthi bayichofoze.

Ukuhlaziya usebenzisa amathuluzi wokuhlaziya we-SEO

Lokhu kungenye yalezo zinto ongeke ukwazi ukuzenza ngaphandle kosizo. Awukwazi ukufunda kuwebhusayithi yakho bese uza nesinqumo esifanele sokuthi i-SEO yakho isebenza kanjani kahle. Ukuze wenze lokho, udinga amathuluzi.

Kunamathuluzi ambalwa ku-inthanethi ongawasebenzisa ukuhlaziya i-SEO yakho. Uma uthanda ukugxila emandleni akho kokunye okuthile, ungabela lo msebenzi ku-Semalt. Sizokwenza ukusebenza kwe-SEO yakho kuhlaziywe kungakhathalekile ngaphandle kokuthatha isikhathi sakho. Sizophinda senze noma yikuphi ukulungisa ukuqiniseka ukuthi iwebhusayithi yakho isiphezulu, lapho ingeyo.

Enye yezinto ezithandwa kakhulu yithuluzi lokuhlaziya le-SEO yiGoogle Analytics. Ngaphezu kweqiniso lokuthi liphethwe yiGoogle, okuyinto enhle ngokumangalisayo, nayo imahhala.

Lapho uhlaziya i-SEO yakho, isinyathelo sokuqala sithatha igxathu emuva ukuyobheka ukusebenza kwe-SEO kwakho konke. Ngokutadisha ushintsho kumthamo ophelele we-organic ngokuhamba kwesikhathi, ungakhombisa ukuthi ngabe isu lakho le-SEO liyasebenza noma cha.

Ukuqapha ithrafikhi yakho

Le yindlela esobala kunazo zonke ukubona ukuthi iwebhusayithi yakho ye-SEO yenza kahle yini ukubona inani lokuchofozwa olitholayo. Lokhu kuhlaziya kusebenzela ukubekelwa indawo i-organic futhi ekhokhelwayo. Uma usebenzisa i-Google Analytics, ungabheka ithrafikhi yakho ngokuya ekutholeni konke okutholwayo kuye kusiteshi sonke. Uma ulandela lezi zinyathelo, kufanele ukwazi ukubona ukuthi traffic yakho isebenza kahle kanjani. Uzokwazi nokubona ukuthi i-organic traffic yakho isebenza kahle kangakanani ngokuqhathaniswa nokudluliselwa noma izixhumanisi ezivela kuzikhangiso zemidiya yokuxhumana.

Kusho ukuthi i-SEO yakho ayisebenzi kahle ngesilinganiso sokukhula kwethrafikhi noma esiwayo, futhi kuzofanela ulungise okuqukethwe kwakho kwewebhusayithi namasu we-SO.

Ukuqapha ukuhlehlela emuva kwakho

Ngokuthandwa okwandayo kwewebhusayithi yakho, kufanele uqale uqaphele ukwanda kwenani lama-backlinks kuwebhusayithi yakho. Kodwa-ke, kungaba ngcono uma ungakhungathekiswa yilokhu ngoba ikhwalithi yalezi zinqe futhi ibalulekile. Bheka igunya lesizinda lewebhusayithi elinikeza lawa ma-backlink kuwebhusayithi yakho. Ngokuhlaziya okuqukethwe lapho kufakwa khona lezi zinqolobane, unombono wokuthi abantu bacabangani ngewebhusayithi yakho. Uma uqonda lezi, ungashintsha lo mbono noma usebenzise ithuba.

Hlaziya i-SEO yakho ngamagama ayo agqamile

Esikhundleni sokuhlaziya i-SEO yewebhusayithi yakho ngesakhiwo sayo yonke kanye nenombolo yokuchofozwa eyitholayo, ungayihlaziya ngenombolo nangekhwalithi yamagama asemqoka asetshenziswe kuyo. Lokho kusho, iGoogle Analytics ayenzi umsebenzi omuhle obonisa idatha yegama elingukhiye, ngakho-ke kungenzeka ufune ukuthola elinye ithuluzi le-SEO analytics.

Lapho uhlaziya iwebhusayithi yakho futhi uthola umphumela ongajabule ngayo, into yokuqala oyenzayo ukuthola inkinga. Izikhathi eziningi, kungenye yalezi ezimbili.

Njengoba amagama angukhiye ewela okuqukethwe, bakha ukuthi iwebhusayithi yakho ikhombisa kahle kangakanani iGoogle noma izivakashi ukuthi kungani iwebhusayithi yakho idingeka. Kodwa ukwazi ukuthi amagama akho angokhiye amahle kangakanani, udinga ukwenza uhlaziyo. Lokhu kukukhombisa uma amagama akho abekiwe engaseshwa, uma enganele noma engafiki kubabukeli bakho. Ngale ndlela, ungasebenza kokuqukethwe kwakho futhi uthole lokho kuchofoza.

Ukuthola amasayithi akho amakhasi ephukile

Amakhasi aphukile ayindlela eyodwa eqinisekile yokulahlekelwa izivakashi kusayithi lakho. Lapho izivakashi zingakwazi ukufinyelela ikhasi elinemininingwane elifunayo, balahlekelwa ngokuzenzakalela kuyo yonke iwebhusayithi yakho. Lokhu kusho ukuncishiswa kwethrafikhi kanye namakhasimende angahle abe khona. Ukulungisa amaphutha ephukile amakhasi kubaluleke kakhulu, futhi kuwebhusayithi enamakhasi angaphezu kwe-100 0r 200, kuba nzima kakhulu. Kungakho udinga ukuhlaziya iwebhusayithi yakho ukuze uyithole.

Hlaziya isivinini sesayithi lakho

Ijubane lesiza liyinto eyodwa okufanele uyihlaziye noma uyiqaphele lapho ufunda ukuhlaziywa kwewebhusayithi yakho. I-Google ithanda ngokuzenzakalela amawebhusayithi asheshayo, ngakho-ke uma ufuna ukukleliswa noma ukuvela ekhasini lokuqala, iwebhusayithi yakho kufanele isheshe yanele. Usebenzisa ithuluzi lokuhlaziya njengokuqonda kwejubane lekhasi kuzokutshela ukuthi okuqukethwe kwakho kwewebhu kuthatha isikhathi esingakanani ukulayisha. Ukuthuthukisa ijubane lewebhusayithi yakho kuthuthukisa ulwazi lwakho lomsebenzisi futhi kuthola abasebenzisi abaningi ukuthi bahlale kusayithi lakho. Kepha iwebhusayithi ehamba kancane izokhathaza izivakashi zakho futhi izenze zihambe ngaphambi kokuthi okuqukethwe kwakho kubonakale kwizikrini zazo.